Make your property stand out through distinctive marketing and buyer incentives, not by lowering the price.
When it comes to selling your home in a relatively slow market, the number one goal is to sell as quickly and at the most reasonable price possible. This is a direct cause and effect because statistically the longer your home stays on the market the lower the price it will ultimately sell for. In this instance time truly is money. The longer your listing goes “unnoticed”, the fewer buyers you can attract, and the more money you stand to lose.
After all, in a buyer’s market, with scores of properties available for sale, you need to distinguish your property by making purchasing your home as attractive as possible to buyers. For example, assume Bill and Mary are selling two identical homes, listed for the same price. If Mary is offering closing cost savings and attractive financing incentives to buyers at her asking price and Bill is not, it makes sense that Mary will get more offers first and most likely closer to her asking price than Bill would.
Incentives attract more buyers, it is not just about the price.
The misconception that costs sellers the most money is that price is the only reason a home will sell faster. That is only true if you make the sale all about price. Today’s home buyers are just as motivated if not more so by savings in cost, monthly payments and financing terms. Buyers are more likely to agree to a price of a particular home quicker when there are more savings incentives and attractive financing terms involved, as opposed to homes without such inducements.
RealPartner® will evaluate your property for free!
Every property has the potential to qualify for a RealPartner® Closing Tax Credit (CTC)™, which can be leveraged into buyer savings and incentives, but each property’s legal and financial contours are completely different and rely on several intricate and diverse factors.
RealPartner® member attorneys will evaluate your home’s specific financial profile, determine its optimum savings potential, and create an attractive buyer savings package for your property.
To calculate your potential savings, use our Tax Credit Calculator.
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